Copywriting is using words to convince people to take some form of action; That could be an opt-in, a call to purchase, or engaging with the company, products, and services.
Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more. This text is known as “copy.” … That’s why a copywriter is often referred to as “a salesman in print.”
I understand copywriting, but how does it pertain to affiliate marketing?
When it comes to affiliate marketing, copywriting using seo is a very effective tool for driving traffic to the offer. The creating and sharing of valuable content engages your readers, boost traffic, and increase closings.
Smartphones, quick convenience, and short attention spans can make reaching customers a difficult task – A copywriter must carefully put thought into what content is most relevant to the target audience and to the client’s business.
Research which keywords increase traffic and sales. This will be an on- going process because trends change and customers change likes and dislikes.
I can’t stress this point enough. Create valuable content. Your content should not only be capturing but persuasive as you want their purchase. Relevant content will increase engagement and reliability from the target audience. Being consistent with posting will increase your audience base. You will build trust with them quicker because they will feel as if they know you.
In a nutshell
- Get their attention-biggest benefit in headline
- Inspire them-what is achievable
- Set-up “easy-readings”-vary the sentence lengths-write for every reader
- Spell out benefits, solutions of product-positive language
- Research-know your product
- Use bold text, bullets, and power words
- Never give up!